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Epic spent 11.6 Million Dollars on free game giveaways over 9 months

Simon Carless, founder of GameDiscoverCo tweeted an image and explained that the document was one of several that were released prematurely. It was not meant to go public till later within the trial of the Apple v Epic lawsuit, the doc revealed that Epic dropped greater than $11.6 MIllion on free video games in the first 9 months of its operation between December 2018 and September 2019.

It was mistakenly included with Epic's paperwork which had been launched, it was removed from the archive but had been restored, here it is.

The doc says a lot about the early days of the Epic retailer and divulges an outstanding disparity in what it paid for varied videogames, and had the ability to give them away. 

  • Annapurna's What Stays of Edith Finch drew $125,000
  • Playdead's Limbo got $350,000 from Epic
  • Inside got $800,000
  • Alan Wake, $150,000
  • Batman: Arkham trilogy, $1.5 Million, the highest 
  • Subnautica, $1.4 Million 
  • Metro 2033 Redux was free of charge so Epic did have a very good cut price there 
Epic threw a lot of money on the freebies.
Indie Developer, Rami Ismail stated on Twitter that the indie game is a really big part of the audience attraction like the Arkham games draw a large uncooked number, games like Oxenfree, Hyper MIld Drifter, Tremendous Meat Bot, and Fez add up and at the fraction of the fee too. 
All the expenses and the number of new accounts which were created to get the free games, the impact of the regular giveaways seems relatively minimal. Only 7% of EGS users who acquired the free games have also made a purchase through the store, so the numbers are not in favour of a profit. 
The Doc doesn't tell us how much money was spent on high profile games in 2020, like GTA 5, because the numbers only got o mid-2019 and whether Epic's UA costs started to go up or not. 
Tim Sweeney, the CEO of Epic acknowledged in April that the Epic store isn't currently profitable, it's burning through the money, with the weekly free giveaways. He doesn't expect it to start making money until 2027.

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  1. unknownMay 4, 2021 at 4:43 PM

    "He doesn't expect it to start making money until 2017." Uh... this article is from 2021 buddy. The Epic Games Store didn't even exist in 2017.

    I think you meant "2027".

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